The brand and why.

The brand and why.

My goal has always been to impact. 
 
It was right after I had my son when I noticed everything for me changed. I thought what I was currently involved in career wise was IT!  
 
I was at a coffee shop, talking to my girlfriend, when it dawned on me. I didn't feel like my career was serving me anymore. But I knew I wanted to continue to help and educate people. 
 
It was a calling. An unshakable feeling down to the very last cell in my body that I had to share my passion with the world. I had no idea, in that moment, that my life would change forever. 
Staying at home with my son was the plan from the get go. But starting a business from the ground up was something I shied away from for YEARS! Could have been feelings of imposter syndrome, probably a bit unfocused or just the fact that it was something I accepted as not being something I would ever be capable of. 
When I realized life is too short to just dream and not take action, I decided to jump wholeheartedly into the world of creation. More specifically dialing into a niche group of women and moms. 
I wanted to be a relatable source for woman that felt alone, or were struggling. I wanted to create a place where woman could come and feel heard & seen. And most importantly I wanted to be a positive light to woman that want more for their lives and craved positive energy. 
So I dove in! Without a road map, just ignorance on fire. Maneuvering life and work with a little is tough, but I am determined to figure it out! How I am choosing to show up daily, even with some sleepless nights, will set the tone for all future endeavors. 
My goal is to continue to serve my audience to the best of my abilities. This brand is for the ladies that are mothers or want to be in the future. For the ladies that workout for the mental and physical benefits. For the ladies that want to experience and explore. The ladies that unapologetically want to be their authentic self. For my foodie girlies. And for my ladies that want to blossom into the best versions of themselves. 
The is a lifestyle brand for women. 
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